Our story
A few years ago, we were tasked (again) by our executive staff to double our demand gen KPIs. Not a new story. Every demand gen team gets it, but few succeed with lasting results. We decided to finally make the plunge full-stop into ABM.
Our executives wouldn’t give us the budget for a full-stack ABM platform until we proved out the concept first. So, we got scrappy. We started out by building our program from scratch—piecing together a whole host of tools to feed our demand gen machine. Within just 3 months, we tripled our KPIs.
The next request from e-staff?
Scale it!