Who, When, & How
Engage the right accounts, at the right time, in the right way
Break Away from Sales Vs. Marketing
Get your marketing and sales teams working together, not against each other
Account Scoring & Data Cleanliness
Segmentation and Prioritization—your strategy is only as good as your dataset
The Science of B2B Marketing
Identification
Find the accounts that are ready to buy now, and segment out the ones that need more nurturing
Enablement
Direct your sales team to the right accounts, and help them understand the digital journey
Targeting
Drive engagement with the right titles the right accounts
Data Analytics
Turn your buyer journey into a track-able and repeatable path